David Senra
How a high school dropout helped build a huge ad company
with Rafael Vivas, 1 h 7 min
Published
More info
- Guest
- Rafael Vivas
- Published
- Length
- 1 h 7 min
- Views when added
- 35,146
- Channel subscribers
- 146,000
Chapters from YouTube
- David Senra, who has read over 400 founder biographies, interviews Rafael "Raf" Vivas, who David says is now a multi-billionaire.
- Raf was the first business hire at AppLovin, a mobile ad platform David has put at $150 billion with about 400 employees.
- Most leaders are told to hire and delegate. Raf says AppLovin's leaders stay in the details and keep the team small.
- He thinks titles and seniority mean nothing, and says he's always tried to be the most valuable person in the room.
What they say
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Raf dropped out of school because online ads paid far more than teaching.
Anger at an ad platform made him build his own, and that led to AppLovin.
Raf says AppLovin beat richer rivals by betting on technology while they bet on sales.
Inside AppLovin, Raf says, leaders do the work themselves and keep the company small.
Raf chases customers himself, and each message brings them a useful idea.
Anger at a partner led to a games business and two years of nonstop work.
He left at 28, hated not working, and returned when AppLovin's stock fell.
Demanding people taught him to care about every detail and stay in the game.
If you only watch 15 min
Best if you run a company or work in online ads.
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