Lenny's Podcast
How to get paying users with ads made by creators
with Hector Serrano, 1 h 28 min
Published
More info
- Guest
- Hector Serrano
- Published
- Length
- 1 h 28 min
- Views when added
- 51,773
- Channel subscribers
- 651,000
Chapters from YouTube
- Wispr Flow is a voice dictation app. Lenny says its revenue grew 30x in the past year.
- Hector Serrano, now 22, joined at 19 as a creator and made its ads himself for about a year and a half.
- He now runs its UGC ads. UGC is user-generated content, here videos made by outside creators and run as paid ads.
- Many companies give creators strict instructions, which he thinks makes the ads worse.
- His group of about 50 creators chooses its own ideas and earns a cut tied to each ad.
- He also argues for hiring young creators over strong resumes, and for keeping AI out of finished ads.
What they say
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A good product comes first, and paid ads then test and feed it.
Paying for views brought few paying users, so Wispr now pays creators on ads.
Hector gets better ads by leaving creators free to try odd ideas.
The first creators come from hand-sent messages, and the group grows slowly.
Creators stay when they're treated as people and paid fast.
Hector would hire on a grown following and hunger, since resumes don't predict good marketers.
Hector thinks AI shouldn't touch anything the public will see, at least for now.
Founder videos build trust slowly, and that makes paid ads cheaper.
If you only watch 17 min
Best if you market an app and want to try paid ads with creators.
Books, people and tools they mention
Books
People
Tools and companies
Written by AI from YouTube's captions and checked against them, so mistakes are possible. Captions don't name speakers. Report a mistake
Watch the whole video on YouTube (opens youtube.com)